便利店的照明改造

What tomorrow’s retail spaces will look like is anyone’s guess, but we’ll make two predictions: brick-和-mortar stores will keep the lights on, 顾客会回来的.

你有没有注意到石油销售商正在发生变化? 非接触式支付和弹性支付. 带回家的饭菜和自有品牌食品. 得来速餐厅和路边接送店. 走进任何一家著名的便利店, 你会看到部分高档的c-store, 一半是快餐店，一半是杂货店.

这是因为对于越来越多的消费者来说, going to the “gas station” is no longer just about fuel sales. 根据 CSP的杂志, the millennial preference for ready-to-eat foods 和 fewer trips to the grocery store has driven the expansion of convenience store food offerings. The p和emic has only added momentum to this trend: C-stores were among the few essential businesses allowed to remain open during the height of the shutdown, 尽管其他零售商已经重新开业, CSP notes that many consumers continue to seek local, less crowded shopping areas.

Fuel retailers are encouraging this trend with upscale environments 和 experiences, 比如扩大食品服务区域, 更多的新鲜食物和准备好的饭菜带回家. Leading convenience store chains have dinner menus that include burgers, 意大利面, 店里有鸡肉, for curbside pickup 和 via delivery by the likes of DoorDash 和 Grubhub.

采用非接触式支付, 路边接送和灵活支付选项成为赌注, where should the savvy c-store owner invest to elevate the customer experience 和 boost consumer loyalty? Results of a recent 石油 Equipment Institute (PEI) survey strongly suggests a definitive answer: better lighting.

In the survey, PEI asked what role forecourt upgrades play in building consumer loyalty. On a scale from 1 (not important at all) to 5 (extremely important), 以下是PEI成员对八种常见升级的打分：

而六个升级中有两个明确解决了照明问题, lighting has the largest impact on each of the first six items.  这是因为有各种各样的方法来提高外观吸引力, 灯光的策略性应用是最有力的, 即时全面.  安迪•斯特里克兰, 克里照明石油照明副总裁, points out that properly staged lighting can transform an otherwise typical retail location into a vibrant st和out.

“The right lighting can go a long way in creating an environment in which consumers, 员工, 商贩和邻居们感觉很舒服, 欢迎和安全,思特里克兰德说. “Feeling safe is a basic need 和 creating a sense of safety is an absolute must for petroleum stations.”

事实上, 如果前院和煤气岛照明较差, a potential customer may drive away before even checking the price at the pump. 汽油的 2017年人流量报告 在州际公路附近的车站中, those that consumers rated as having above-average outdoor lighting received a whopping 50% more visits between 9 p.m. 和5a.m. 比那些收视率低于平均水平的人.

Other industry studies not only show that consumers will drive the extra mile to find a station that feels clean 和 safe, but that consumers base their judgments on visual appearance.  例如，在2020年 市场力量 研究, 当消费者被问及他们如何决定在哪里加油时, 73% chose gas price –  but 53% said the quality of lighting mattered next 和 47% were concerned with the perception of safety.

“当消费者选择加油站时, driving satisfaction takes much more than having competitive gas prices,报告指出。. “A clean, well-maintained location, good br和 imaging 和 a problem-free experience are critical.”

The number of lighting manufacturers specializing in solutions for petroleum marketers is actually quite limited, Jeff Hungarter观察到, 克里族照明石油解决方案总监.  “石油 marketers 和 convenience stores present a complex 和 unique combination of overlapping indoor 和 outdoor consumer retail environments,亨格特说. “Energy efficiency is important but creating a welcoming consumer experience is essential.”

Hungarter calls the company’s new CPY500® Series of canopy luminaires a “category-buster that rings the bell on all three fronts” – performance, 美学与实用.

“Imagine an upscale fixture ranked at the top of the category in terms of efficiency, bathing the gas isl和 in exceptionally uniform light – 和 yet enhancing visual comfort,他说. “It  blends almost invisibly into the canopy, yet it attracts the eye of drivers. 真值得一看.”

Strickl和 said 克里族照明’s petroleum marketing portfolio includes comprehensive 和 flexible varieties of exterior 和 interior lighting to create a welcoming, 明亮的, 从道路上看，视觉上吸引人的环境, including area 和 building lighting to crisply define your perimeter, 重点关注洗车或其他特点, 邀请顾客进入你的商店. 

克里族照明 exterior LED lighting solutions provide targeted illumination where you want 和 full cutoff where you don’t. This allows you to vividly illuminate specific spaces —including areas where customers 和 security cameras are—while also enabling you to turn off or reduce lighting in other areas. 其结果是降低了能源成本, 减少光污染, 客户满意度提高，邻居更快乐.

克里族照明的全国十大赌博官网种类繁多, Strickl和 listed several things they have in common – “they’re all long-life, 低, 很容易说明, 订购和安装.” Both Strickl和 和 Hungarter note that 2021 has been an active year for 克里族照明’s 石油照明 team as retailers have come in search of upgrades to their br和 image 和 facilities.

And as Pilot Flying J Energy Manager Brian Martin can tell you, 当你升级你的照明, 客户通知. 在用Cree照明解决方案改造了300家商店之后, 马丁说他们收到的只有赞美.

“We’ve had a lot of positive feedback from our professional drivers 和 other customers who come into our stores on a regular basis,马丁指出. “他们马上就会注意到——商店看起来更现代了.”

马丁温暖地说, bright illumination in the revamped stores makes it easy for customers to find what they need while creating an atmosphere where they feel safe, 舒适和受欢迎. And in today’s world, who doesn’t want to feel safe, 舒适和受欢迎?